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Budget selection, editing and review time for repurposing one webinar into short social clips.
Select clips before assuming a yield
A long recording does not guarantee many useful standalone moments. Review context and identify material that makes sense without the surrounding presentation. Use a smaller clip count when suitable segments are limited.
How the calculation works
Hours = (source duration × review-time factor + clip count × (editing minutes + review minutes)) ÷ 60 + fixed planning/publishing hours. Labor budget = hours × hourly cost. Per-clip allocation = labor budget ÷ positive clip count.
A worked example
A 60-minute webinar at a 1.2 review factor needs 72 review minutes. Eight clips at 25 editing plus ten checking minutes add 280 minutes. Add two fixed hours for 7.87 total hours, valued at 314.67 at 40 per hour.
Include checking and publishing work
Short clips can still misrepresent a speaker if context is removed. Review captions, names and claims before publishing. Fixed preparation and scheduling time should not disappear merely because editing becomes faster.
What the result leaves out
No webinar is processed or published and no LinkedIn engagement is predicted. Permissions, context, accuracy and platform requirements need separate review. Planned clips may be rejected, so delivered cost per clip can be higher.
Open the calculator with your own figures →
The defaults are constructed examples, not market benchmarks. Choose one currency for every monetary input; the currency selector formats values and does not convert exchange rates. Keep a copy of the records and assumptions behind your result so you can repeat the comparison after the next reporting period.
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