Freelance Retainer Pricing Calculator

Developed and maintained by ProWorkstack · Development and review process

Calculate a retainer price from delivery hours, overhead allocation and your chosen gross-margin target.

Read the step-by-step guide →

Your inputs

Calculations run in your browser. No account required.

USD
USD
USD
%

Your results

Enter your inputs and select Calculate.

How this calculator works

Cost = delivery hours × total hourly cost + allocated overhead + outside costs. Price = cost ÷ (1 − target margin fraction), provided margin is below 100%. Money left after variable costs = price − cost. Margin uses selling price as its denominator; it is not cost markup.

Worked example

Thirty hours at 50 plus 300 overhead and 200 outside costs gives 2,000 monthly cost. A 35% target margin needs 2,000 ÷ 0.65 = 3,076.92 price. Money left after variable costs is 1,076.92.

Assumptions

Defaults are illustrative. Replace them with your own measured quantities and documented assumptions. Use matching periods and a consistent currency wherever monetary amounts are entered.

Interpreting your results

This does not establish a market-clearing price or draft a contract. Scope changes, taxes, collections risk and unused capacity are excluded. A 100% margin is not calculable for positive cost and is marked not applicable.
Calculation formulas
cost
hours*rate+overhead+outside
price
SAFE_DIV(cost,1-margin/100,0)
Monthly retainer price for your target margin
price
Monthly delivery and overhead costs
cost
Money left after entered costs
price-cost

Frequently asked questions

What should I check before using the result?

State delivery hours, revision limits, response expectations and outside charges. Use a total cost rather than the desired billing rate, or the cost base will already contain profit.

Does this tool connect to my records?

No. This is a local calculation from the figures you enter. It does not scan accounts, import private records or verify legal, regulatory or exam requirements.

Maintained by ProWorkstack · Last reviewed: 2026-10-04 · Development and review process

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