Proposal Views and Win Rate Calculator

Developed and maintained by ProWorkstack · Development and review process

Summarize manually entered proposal-view and win counts within the same completed sales group of records.

Read the step-by-step guide →

Your inputs

Calculations run in your browser. No account required.

USD

Your results

Enter your inputs and select Calculate.

How this calculator works

Confirmed-view percentage = capped viewed proposals ÷ positive proposals sent × 100. Win percentage = capped wins ÷ proposals sent × 100. Money left after variable costs = counted wins × money left after variable costs per win. Views and wins are separately capped because a confirmed view is not required to record a legitimate win.

Worked example

Forty unique proposals with 28 confirmed views have a 70% view percentage. Eight wins give a 20% win percentage. At 1,500 money left after variable costs per win, counted money left after variable costs is 12,000.

Assumptions

Defaults are illustrative. Replace them with your own measured quantities and documented assumptions. Use matching periods and a consistent currency wherever monetary amounts are entered.

Interpreting your results

This tracks no opens, visitors or document versions. Views are user-provided and may be incomplete. The model does not prove that engagement caused a sale. Compare versions only across genuinely comparable, mature group of records.
Calculation formulas
views
MIN(viewed,sent)
wins
MIN(won,sent)
Proposals viewed
SAFE_DIV(views,sent,0)*100
Proposals won
SAFE_DIV(wins,sent,0)*100
Earnings after variable costs from won proposals
wins*contribution

Frequently asked questions

What should I check before using the result?

One recipient can open a proposal many times. Count a proposal once when measuring confirmed-view percentage. Keep revised versions under the same opportunity unless your group of records definition explicitly treats them separately.

Does this tool connect to my records?

No. This is a local calculation from the figures you enter. It does not scan accounts, import private records or verify legal, regulatory or exam requirements.

Maintained by ProWorkstack · Last reviewed: 2026-10-04 · Development and review process

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